Souvenirs, smiles & a little mountain magic.11 River St. 8817 N Main St.

HELEN, GEORGIA · BAVARIAN CHARM

Bring the Bavarian
charm home.

Remember the Bavarian-style streets, the mountain views and the moments in between. Explore Helen tees, cozy hoodies and souvenirs that bring your trip home with you.

Tees, gifts & keepsakes.
Two stops in the heart of Helen.

Alpine Shirt Co. hanging shirt sign with Helen’s Bavarian-style buildings in the backgroundA lovely memory.
A visitor choosing a keepsake next to a green Alpine Shirt Co. shopping bag
Found a little favorite.

Helen tees & hoodies · gifts & keepsakes

HELEN TEES & HOODIESGIFTS & KEEPSAKESA LITTLE MOUNTAIN MAGICCOME ON IN

A FEW OF OUR FAVORITE FINDS

Your trip. Your keepsake.

For your suitcase, your coffee shelf, or someone you wish had come along.

A glimpse of what you'll find in-store. Come browse the shelves and see what's here today.

Looking through Alpine Shirt Co.’s entrance at racks of apparel and souvenir shelves
Alpine Shirt Co. entrance with gifts, shirts and the shop sign
Helen Georgia sweatshirts and hoodies on an in-store clothing rack
A large bear figure in a red vest beside gift shelves

ROOTED IN THE SPIRIT OF HELEN

Bavarian charm.
Memories to take home.

With its Bavarian-style buildings and Blue Ridge Mountain setting, Helen brings a touch of Europe to North Georgia. It's a place to slow down, explore the streets and enjoy being somewhere a little different.

At Alpine Shirt Co., you'll find Helen tees, cozy hoodies, mugs and Bavarian-inspired keepsakes to remember it all. Pick something for yourself, find a gift for someone back home, or simply stop in and see what catches your eye.

Meet us in Helen

WORDS FROM OUR VISITORS

Little words.
Big smiles.

Real Google notes from each shop. Ratings stay separate for River Street and Main Street.

★★★★★GOOGLE REVIEW
“Outstanding t shirt shop.”
Frances KennyRiver Street
★★★★★GOOGLE REVIEW
“A great place to shop and buy gifts.”
Gabby K.River Street
★★★★★GOOGLE REVIEW
“Good selection. Hats, coffee mugs and typical souvenirs as well.”
H. HaysMain Street

Selected Google review excerpts. Ratings checked October 14, 2026. Visit Google for the latest reviews.

MAKE US PART OF YOUR HELEN DAY

Two little shops.
Come find your favorite.

Same phone for both stops. Choose a card for directions, hours, or the map.

IN THE HEART OF HELEN

We’ll meet you downtown.

A real peek at Alpine while you pick a stop, then load Google Maps when you’re ready.

Helen, Georgia
Open in Google Maps
Alpine Shirt Co., River Street

A question before you stop by?

+1 (706) 493-3220alpineshirtco@gmail.com

A LITTLE HELEN IN YOUR FEED

Stay in the Alpine mood.

Shop snapshots, little finds and moments from Helen.

Follow @alpineshirtco
Find our shops in Helen